► Enterprise mission: to make environmentally friendly flame retardant expert for human health services
With industry-leading research and development, production and service capacity, with unique competitive core technologies and products;
"Security services for human life" is the letter of phosphorus chemical noble pursuit.
"For the safety of human life service" essentially contains the letter of the chemical responsible for the major stakeholders of the play, mainly in:
Customers by providing high quality products and full service, allowing customers to gain a good return;
Employees, by creating a good career growth platform for employees to obtain material and spiritual abundance;
Shareholders, through continuous discovery and grasp opportunities for development of industrial animal protection, sustained earnings growth, to allow shareholders to obtain a stable and predictable income;
Society, through indirect chemical industry resources to provide safe, responsible corporate citizen, let more people enjoy a healthy and happy life, more harmonious society.
We firmly believe that as long as unswervingly fulfill "doing Flame Retardant expert service for safety of human life," the mission, our future will certainly be more secure, harmonious and happy.

► Core Values: The Department of Gymnastics implosion happy life
Based on reality and the future, we strive to promote "implosion Huili, Creation of a happy life," the core values, specifically including the following three meanings;
First, the team, the "team" is the letter of the flame career achievement and sustained development momentum.
Team sincere cooperation, work together, unite as one, united, is the basis of the letter of career achievements, but also to deal with the power source of the future competitive and complex environment.
Teamwork, maximize the strength of the team, it is required to uphold the letter of the principle of fairness, benefit-sharing principle, all interests of employees, customers and other stakeholders bonded together, whatever, so that every member of which are can release the greatest positive energy in order to achieve the goal to create a better life.

Second, the talent, the "talent" for the decision letter prerequisite for the survival and development.
No one is stopping companies, talent is the key source of Cinda research and continuous innovation, but also master the core technology, a unique competitive advantage.
Talent, to make the letter of undertaking sustainable development.
Talent, it is necessary to provide broader business platform for talented people, we must use a variety of incentives matter, spirit, and inspire the most noble side of human nature.
The only way to truly reflect the talent to play a variety of people in order to maximize the potential for a better life only possible.

Third, the quality, the "quality" is to ensure that the letter of corporate survival and development of a high standard.
Quality Cinda hearts "quality" include product quality, service quality and employees, corporate quality. Where: product quality, referring to the high-performance, high efficiency.
Quality of service, referring to the full support and timely response to customer needs; quality of staff, referring to the law-abiding, responsible for the dedication; the quality of the enterprise, refers to the laws of social conscience and integrity win stick. "The Department of implosion, creating a happy life together," the core values require us to pay great attention to teamwork, attaches great importance to the introduction of talent, training and use, attaches great importance to quality assurance, improvement and promotion, so as to achieve a happy life together creators goals, thus achieving the mission and vision.

► Enterprise style: simple and efficient and pragmatic humility
Humble and simple
Under the new regional culture, ethos inspired manager, Cinda people who reflect the low-key and reserved, industrious and simple, trouble, hard working fine style.
This style of Cinda's survival and development has laid a solid foundation.

Efficient and pragmatic
Efficient means to emphasize everything advocating action, stresses hard work, efficiency, resolutely, results-oriented, not drag, no prevarication; pragmatic means to emphasize the courage to play everything, down to earth meticulous, do not exaggerate, not sloppy. Corporate style is a measure of the corporate culture is a sign of health factors. Humble and simple talking about how to behave, efficient and pragmatic talking about，How to do things, a combination of both would constitute our advocates behavioral style, Cinda will create a good corporate image.